The use of social networking sites – such as Facebook.com and Twitter.com – has become a popular and integral part of online business presence. Web surfers and young people are particularly enthusiastic users: the vast majority are engaging on a daily basis with social networking through computers or mobile phones.
Benefits of using social media networking tools:
- Great way to market to existing customers
- Easy way to invite more referrals
- Connect with people at a low cost
- Additional exposure for your business
- Increased links to your website
- Additional search results for your site in Google, Yahoo and Bing
- Professional networking
- Popularize your blog
- Ability to survey an audience and gauge market reaction
- Broadcast promotions to your audience
