02Aug
Influencer unboxing VR headset for social media marketing

Influencer Based Marketing Is Crucial

August 2, 2023By

Influencers have taken over every social media platform. From being themselves and posting about their lavish lives, they have created vast communities that trust and look up to them. This has created a great space for businesses to target to spread their brand.

Influencer Led Campaigns

Influencers have a stranglehold on the social media space these days. A high percentage of Instagram users follow an influencer or two. Loyal supporters genuinely take influencers’ interests to heart, which gives businesses a clear lane to potential customers. These potential customers feel a sense of authenticity from their favorite influencers. Also, the reason influencers succeed is because they build credibility and trust with their fanbase, this is why partnering with them to promote your product or service is so important. Posts, stories, and other forms of unique content uploaded by influencers are all ways a business can use these partnerships to its advantage.

Unique Content

The credibility and trust an influencer develops with their community cannot be understated. It is a highly valuable asset not only for the influencer, but the businesses willing to create a partnership to spread brand awareness. Account takeovers, for example, are a great method to get your brand name out there to these influencers’ communities. As a business you allow one of these influencers to post their own photos or videos onto your account with clever tags, hashtags, and keywords. The influencer will also repost and share these forms of content. This brings your brand right into their community opening new doors to new customers and a higher level of engagement. This strategy is probably the most efficient way to market for the price it costs.

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16Jun
local listing

Local Business Listings Sites That Will Get You Referral Traffic

June 16, 2023By

Local SEO is a must when you have business listings with a physical location and expect customers to visit. You will need to pay special attention to location-specific SEO requirements for your site apart from other generic SEO essentials. In the WooRank Project tool you will learn a whole range of actionable SEO tips to get your business the online exposure it deserves. More than 20 percent of Google Search is local, as Google and other search engines sort location-specific businesses into localized search results.

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11Jun
AI In Digital Marketing

Artificial Intelligence In The Digital Marketing World

June 11, 2023By

In 2023, the environment of digital marketing is constantly evolving. Additionally, the internet is developing new capabilities, as well as changes in how people interact with businesses regarding the amount of time and money they are willing to spend. For example, the web is being dominated by artificial intelligence, which has created an urgency to get ahead of the curve.

 Businesses Utilizing AI

AI is being used more and more by businesses to grow their brands and improve the user experience on their websites. Utilizing chatbots with artificial intelligence, for instance, can instantly address customer questions and concerns. Have you ever written an email to a business only to wait days to receive a response? What about being placed on hold while speaking with a company regarding a question or issue about an order? These wait times are being reduced by artificial intelligence, which keeps their customers satisfied and devoted. Also, algorithms that can expand a company’s consumer base are being created using artificial intelligence. Marketing plans can be created by plugging in data from sources like social media, purchasing trends, and customer engagement on a company’s website. Artificial intelligence can develop a more personalized experience from this data, leading to customers feeling more connected to these companies, translating into time and money being spent.

The reasons above show how AI can be an efficient and effective tool for businesses to grow their brands. Knowing this, the need for artificial intelligence will increase as more brands understand how to get the most out of it. it will continue to become an essential component of global marketing strategies.

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10May
using augmented reality to design interior

Virtual Reality and Augmented Reality’s Emergence In Digital Marketing

May 10, 2023By

In what feels like an explosion, virtual reality and augmented reality have rapidly advanced. Many believed these concepts would only apply to video games when they first appeared. In this area, there is so much more than that. These functions are now making significant advancements in the field of digital marketing. From interactive product displays to virtual shopping experiences, we are seeing just the tip of the iceberg with this new technology.

Interactive Product Displays

For example, When marketing products such as appliances, consumers want to know how the item will fit and work in their homes. Technology has advanced to such a point that you can now see products in your home before you buy them, Amazon, for example, now has a feature that allows you to use the camera of your phone to virtually place the item you are purchasing wherever you want. You could virtually place the product on the counter, floor, or shelf. This technology is saving the company time and money due to fewer returns.

Virtual Shopping Experiences

Just like the interactive product displays for items like appliances, there is smart technology that can do the same for things like clothes, shoes, and accessories. You go on a company website or app, click the pair of shoes you want for example, then aim your camera at your feet and it shows your feet wearing those shoes. Crazy right?

 

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08May
load time

How Can I Improve the Speed of My WordPress Website?

May 8, 2023By

At We Interactive, we love MaxCDN. When we started using their service, the speed improvement was mind boggling. Before, you could only get the front page of this site to load in about 3-4 seconds, measured by Pingdom, (check your site here). Now, the front page loads in less than a second:

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09Apr
digtial marketing trends

Digital Marketing Strategies

April 9, 2023By

The digital marketing landscape seems to change every six months or so. You have to stay on your toes as a business owner or in a marketer’s role if you want to stay ahead of the curve.

Personalized Digital Marketing

With everything being online there is a boatload of data that can be collected on a future customer. Where they shop, how they shop, and trends that influence when they decide to purchase a product or service. Utilizing this data as a business is very important to retain previous customers and bring new ones in. It’s all about creating a user-friendly experience. One example of this is Spotify’s personalized playlists. It collects all the data of its users and creates unique playlists. Songs these users have never heard of but match the type of music they love keep the user engaged and feel a sense of personality with the service. This also leads to users sending these playlists to friends and families, which brings new potential customers into the fold.

For You Tabs

Services like Netflix and Hulu, for example, they use intelligent algorithms that combine all learned data from the shows and movies you watch to create personal “For You” tabs. They will also have voting questions after you finish watching so that they can collect even more data to improve the algorithm. These strategies are simple yet effective in keeping the user hungry for more content.

Optimal Time Of Posts

There is much more to digital marketing on platforms such as Instagram, Facebook, and TikTok than just pressing a few buttons. Data shows there are times best fit to post and promote your brand compared to times that lack engagement. When you look through the insights of your social media account it will show how much engagement you are receiving. Businesses in today’s world usually follow the same rules. Post at least once a day between the hours of 3pm to 6pm and then another window of 6pm to 9pm. The data shows that these hours receive the most traffic which is when you are getting your brand out there.

Our phones and tablets are basically extensions of us as humans, therefore, creating an intense form of personalization is crucial to growing your customer base.

 

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02Apr
young woman creating marketing video

Why Video Marketing Is Starting To Dominate

April 2, 2023By

Over the past ten years, many people have formed routines and behaviors centered around their smartphones and computers. The same is true of browsing and shopping trends. Nowadays, some people won’t even go shopping in person unless it’s for groceries; they exclusively shop online. Companies across the world have embraced these trends to enhance their marketing tactics.

Fast-Paced Modern Marketing Videos

People today have shorter attention spans because they are bombarded with content on social media platforms all day long. Therefore, creating clever marketing videos that catch viewers’ interest is essential. Videos shared on social media sites like Instagram and TikTok have become very popular due to how quickly they attract viewers. Customers who are idly scrolling through their feeds are reached by short, fashionable marketing videos. These are more efficient and effective techniques to sell your company’s name.

The Science Of Generating Excitement

In digital marketing, a connection is essential. By using fast-paced, relevant, or surprising videos, you can attract customers from almost anyone. Something that strikes the eye on these platforms can help a company achieve its goal of maintaining customers to remember the brand for hours, days, or even weeks after they see it. A business with a memorable, modern video marketing campaign generates excitement and will always have an edge over the competition.

 

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28Mar
email marketing

How To Create Engaging Email Marketing

March 28, 2023By

When it comes to email marketing, most businesses are challenged with how to begin. Among the greatest problems facing entrepreneurs is just how to interact with email lists subscribers. With a lot of entrepreneurs competing for readers’ interest, it might appear extremely difficult to have somebody read a contact from begin to finish. But, like Bill Gates once stated in 1996, “content is king.”email marketing

It’ll generate customers to some high level of involvement if a message includes powerful information throughout. Here are ways entrepreneurs include and can make interesting content within an email marketing campaign, from interest-catching subject lines to interactive content and movies.

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19Mar
grow email list

Top 10 Ways to Grow Your Email Marketing List

March 19, 2023By

I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites.email marketing

As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right… But not by purchasing email lists.

If you’re not working on building your email list already, or you’ve run out of ideas to do so, here are some simple ways to grow that email list.

Email Marketing List Building: How to Grow Your Email Database for Free

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11Feb
writing an online review

Importance Of Google Reviews For Local Businesses

February 11, 2023By

In today’s digital world, it is rare to find someone who doesn’t look up at least one online review when deciding to purchase a product or service. Whether it’s something simple or something small, online reviews are essential for customers who want to do their due diligence before spending their hard-earned money.

Competitive Edge

Having an abundance of positive reviews on Google is a game-changer for companies. It demonstrates to potential customers that you have a devoted following, offer high quality-quality products or services, and that your brand is a superior alternative to rivals. It is crucial to have good ratings since they help potential clients feel connected to other customers, which increases their likelihood of choosing your company.

Feedback From Customers

Google reviews play a big part in letting your business know what needs to be improved. Reviews can assist a company in resolving problems before they have a detrimental impact on the company, whether they’re related to customer service complaints or difficulties with the product itself. Products, services, and customer experience can all be improved with the help of this feedback.

All in all, reviews on Google can improve a company or a brand for the better. They give a sense of community to customers who want to see how other customers have fared. These reviews are crucial since it takes years to build a reputation.

 

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