Top 10 Ways to Grow Your Email Marketing List
I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites.
As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right… But not by purchasing email lists.
If you’re not working on building your email list already, or you’ve run out of ideas to do so, here are some simple ways to grow that email list.