The digital marketing landscape seems to change every six months or so. You have to stay on your toes as a business owner or in a marketer’s role if you want to stay ahead of the curve.

Personalized Digital Marketing

With everything being online there is a boatload of data that can be collected on a future customer. Where they shop, how they shop, and trends that influence when they decide to purchase a product or service. Utilizing this data as a business is very important to retain previous customers and bring new ones in. It’s all about creating a user-friendly experience. One example of this is Spotify’s personalized playlists. It collects all the data of its users and creates unique playlists. Songs these users have never heard of but match the type of music they love keep the user engaged and feel a sense of personality with the service. This also leads to users sending these playlists to friends and families, which brings new potential customers into the fold.

For You Tabs

Services like Netflix and Hulu, for example, they use intelligent algorithms that combine all learned data from the shows and movies you watch to create personal “For You” tabs. They will also have voting questions after you finish watching so that they can collect even more data to improve the algorithm. These strategies are simple yet effective in keeping the user hungry for more content.

Optimal Time Of Posts

There is much more to digital marketing on platforms such as Instagram, Facebook, and TikTok than just pressing a few buttons. Data shows there are times best fit to post and promote your brand compared to times that lack engagement. When you look through the insights of your social media account it will show how much engagement you are receiving. Businesses in today’s world usually follow the same rules. Post at least once a day between the hours of 3pm to 6pm and then another window of 6pm to 9pm. The data shows that these hours receive the most traffic which is when you are getting your brand out there.

Our phones and tablets are basically extensions of us as humans, therefore, creating an intense form of personalization is crucial to growing your customer base.