In what feels like an explosion, virtual reality and augmented reality have rapidly advanced. Many believed these concepts would only apply to video games when they first appeared. In this area, there is so much more than that. These functions are now making significant advancements in the field of digital marketing. From interactive product displays to virtual shopping experiences, we are seeing just the tip of the iceberg with this new technology.

Interactive Product Displays

For example, When marketing products such as appliances, consumers want to know how the item will fit and work in their homes. Technology has advanced to such a point that you can now see products in your home before you buy them, Amazon, for example, now has a feature that allows you to use the camera of your phone to virtually place the item you are purchasing wherever you want. You could virtually place the product on the counter, floor, or shelf. This technology is saving the company time and money due to fewer returns.

Virtual Shopping Experiences

Just like the interactive product displays for items like appliances, there is smart technology that can do the same for things like clothes, shoes, and accessories. You go on a company website or app, click the pair of shoes you want for example, then aim your camera at your feet and it shows your feet wearing those shoes. Crazy right?