02Aug
Influencer unboxing VR headset for social media marketing

Influencer Based Marketing Is Crucial

August 2, 2023By

Influencers have taken over every social media platform. From being themselves and posting about their lavish lives, they have created vast communities that trust and look up to them. This has created a great space for businesses to target to spread their brand.

Influencer Led Campaigns

Influencers have a stranglehold on the social media space these days. A high percentage of Instagram users follow an influencer or two. Loyal supporters genuinely take influencers’ interests to heart, which gives businesses a clear lane to potential customers. These potential customers feel a sense of authenticity from their favorite influencers. Also, the reason influencers succeed is because they build credibility and trust with their fanbase, this is why partnering with them to promote your product or service is so important. Posts, stories, and other forms of unique content uploaded by influencers are all ways a business can use these partnerships to its advantage.

Unique Content

The credibility and trust an influencer develops with their community cannot be understated. It is a highly valuable asset not only for the influencer, but the businesses willing to create a partnership to spread brand awareness. Account takeovers, for example, are a great method to get your brand name out there to these influencers’ communities. As a business you allow one of these influencers to post their own photos or videos onto your account with clever tags, hashtags, and keywords. The influencer will also repost and share these forms of content. This brings your brand right into their community opening new doors to new customers and a higher level of engagement. This strategy is probably the most efficient way to market for the price it costs.

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11Jun
AI In Digital Marketing

Artificial Intelligence In The Digital Marketing World

June 11, 2023By

In 2023, the environment of digital marketing is constantly evolving. Additionally, the internet is developing new capabilities, as well as changes in how people interact with businesses regarding the amount of time and money they are willing to spend. For example, the web is being dominated by artificial intelligence, which has created an urgency to get ahead of the curve.

 Businesses Utilizing AI

AI is being used more and more by businesses to grow their brands and improve the user experience on their websites. Utilizing chatbots with artificial intelligence, for instance, can instantly address customer questions and concerns. Have you ever written an email to a business only to wait days to receive a response? What about being placed on hold while speaking with a company regarding a question or issue about an order? These wait times are being reduced by artificial intelligence, which keeps their customers satisfied and devoted. Also, algorithms that can expand a company’s consumer base are being created using artificial intelligence. Marketing plans can be created by plugging in data from sources like social media, purchasing trends, and customer engagement on a company’s website. Artificial intelligence can develop a more personalized experience from this data, leading to customers feeling more connected to these companies, translating into time and money being spent.

The reasons above show how AI can be an efficient and effective tool for businesses to grow their brands. Knowing this, the need for artificial intelligence will increase as more brands understand how to get the most out of it. it will continue to become an essential component of global marketing strategies.

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09Apr
digtial marketing trends

Digital Marketing Strategies

April 9, 2023By

The digital marketing landscape seems to change every six months or so. You have to stay on your toes as a business owner or in a marketer’s role if you want to stay ahead of the curve.

Personalized Digital Marketing

With everything being online there is a boatload of data that can be collected on a future customer. Where they shop, how they shop, and trends that influence when they decide to purchase a product or service. Utilizing this data as a business is very important to retain previous customers and bring new ones in. It’s all about creating a user-friendly experience. One example of this is Spotify’s personalized playlists. It collects all the data of its users and creates unique playlists. Songs these users have never heard of but match the type of music they love keep the user engaged and feel a sense of personality with the service. This also leads to users sending these playlists to friends and families, which brings new potential customers into the fold.

For You Tabs

Services like Netflix and Hulu, for example, they use intelligent algorithms that combine all learned data from the shows and movies you watch to create personal “For You” tabs. They will also have voting questions after you finish watching so that they can collect even more data to improve the algorithm. These strategies are simple yet effective in keeping the user hungry for more content.

Optimal Time Of Posts

There is much more to digital marketing on platforms such as Instagram, Facebook, and TikTok than just pressing a few buttons. Data shows there are times best fit to post and promote your brand compared to times that lack engagement. When you look through the insights of your social media account it will show how much engagement you are receiving. Businesses in today’s world usually follow the same rules. Post at least once a day between the hours of 3pm to 6pm and then another window of 6pm to 9pm. The data shows that these hours receive the most traffic which is when you are getting your brand out there.

Our phones and tablets are basically extensions of us as humans, therefore, creating an intense form of personalization is crucial to growing your customer base.

 

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11Feb
writing an online review

Importance Of Google Reviews For Local Businesses

February 11, 2023By

In today’s digital world, it is rare to find someone who doesn’t look up at least one online review when deciding to purchase a product or service. Whether it’s something simple or something small, online reviews are essential for customers who want to do their due diligence before spending their hard-earned money.

Competitive Edge

Having an abundance of positive reviews on Google is a game-changer for companies. It demonstrates to potential customers that you have a devoted following, offer high quality-quality products or services, and that your brand is a superior alternative to rivals. It is crucial to have good ratings since they help potential clients feel connected to other customers, which increases their likelihood of choosing your company.

Feedback From Customers

Google reviews play a big part in letting your business know what needs to be improved. Reviews can assist a company in resolving problems before they have a detrimental impact on the company, whether they’re related to customer service complaints or difficulties with the product itself. Products, services, and customer experience can all be improved with the help of this feedback.

All in all, reviews on Google can improve a company or a brand for the better. They give a sense of community to customers who want to see how other customers have fared. These reviews are crucial since it takes years to build a reputation.

 

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