09Apr
digtial marketing trends

Digital Marketing Strategies

April 9, 2023By

The digital marketing landscape seems to change every six months or so. You have to stay on your toes as a business owner or in a marketer’s role if you want to stay ahead of the curve.

Personalized Digital Marketing

With everything being online there is a boatload of data that can be collected on a future customer. Where they shop, how they shop, and trends that influence when they decide to purchase a product or service. Utilizing this data as a business is very important to retain previous customers and bring new ones in. It’s all about creating a user-friendly experience. One example of this is Spotify’s personalized playlists. It collects all the data of its users and creates unique playlists. Songs these users have never heard of but match the type of music they love keep the user engaged and feel a sense of personality with the service. This also leads to users sending these playlists to friends and families, which brings new potential customers into the fold.

For You Tabs

Services like Netflix and Hulu, for example, they use intelligent algorithms that combine all learned data from the shows and movies you watch to create personal “For You” tabs. They will also have voting questions after you finish watching so that they can collect even more data to improve the algorithm. These strategies are simple yet effective in keeping the user hungry for more content.

Optimal Time Of Posts

There is much more to digital marketing on platforms such as Instagram, Facebook, and TikTok than just pressing a few buttons. Data shows there are times best fit to post and promote your brand compared to times that lack engagement. When you look through the insights of your social media account it will show how much engagement you are receiving. Businesses in today’s world usually follow the same rules. Post at least once a day between the hours of 3pm to 6pm and then another window of 6pm to 9pm. The data shows that these hours receive the most traffic which is when you are getting your brand out there.

Our phones and tablets are basically extensions of us as humans, therefore, creating an intense form of personalization is crucial to growing your customer base.

 

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28Mar
email marketing

How To Create Engaging Email Marketing

March 28, 2023By

When it comes to email marketing, most businesses are challenged with how to begin. Among the greatest problems facing entrepreneurs is just how to interact with email lists subscribers. With a lot of entrepreneurs competing for readers’ interest, it might appear extremely difficult to have somebody read a contact from begin to finish. But, like Bill Gates once stated in 1996, “content is king.”email marketing

It’ll generate customers to some high level of involvement if a message includes powerful information throughout. Here are ways entrepreneurs include and can make interesting content within an email marketing campaign, from interest-catching subject lines to interactive content and movies.

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19Mar
grow email list

Top 10 Ways to Grow Your Email Marketing List

March 19, 2023By

I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites.email marketing

As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right… But not by purchasing email lists.

If you’re not working on building your email list already, or you’ve run out of ideas to do so, here are some simple ways to grow that email list.

Email Marketing List Building: How to Grow Your Email Database for Free

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